There are tons of small companies out there working to change the playing field in the industry you compete in. Are you aware of them? Are you promoting similar R&D in your own firm? Have you asked yourself lately, "What is the next marketing paradigm shift in my industry?" These shifts will change the way your industry is viewed and how it does business. Here are a few recent examples:
- CD's and Radio to iTunes
- DVD's and TV to Tivo
- Classified ads to Craig's List and eBay
- Traditional Networking to Linkedin / Myspace
- amazon.com to blingdaily and woot.com
I have been chatting with a few folks lately who have been targeting some real cool evolutions for the retail technology space. If they pull it off, it will be yet another paradigm shift. If you want to know what ideas are being incubated these days, then check out the incubators themselves. Here are two sources to wet you appetite: Capital Factory and LaunchBox Digital.