I can't believe this has not got more press. Well, part of me can. T-Mobile launched this service at the same time the iPhone came out. Regardless, this is brilliant. Both from a technology standpoint, as well as a marketing and advertising standpoint.
Basically, T-Mobile's Hot Spot concept works like this. You buy their hot spot wireless calling plan and T-Mobile phone. You set up a Wi-Fi network at your house. Then you make calls. When you are not at home you pay from your minutes on your plan. Then, at home, you can make and receive unlimited nationwide calls over your home Internet Wi-Fi connection. Brilliant and simple.
Plus, their online campaign is well thought out, informative and funny. refresh the welcome page and you can see different ads (there are 3). The Japanese students are my favorite. Unfortunately, this is yet another reason why I think Sprint product will struggle. Their Pivot Wireless concept has nothing on this. I would much rather have this than Sprint Speed as well.....and what is Sprint Speed anyways (deep apologies to all my pals still at Sprint - I just don't like the campaign)?
AT&T has the largest network claim. Verizon has the best network claim. The Nextel part of Sprint Nextel can still claim direct connect. T-mobile has their value claim and now a nice twist of new technology. It also is very hip - like the big new generation of technocrats out there waiting to spend money. I just don't see what the customer is supposed to "get" from Sprint. Speed? Speedy what? I think i will take Jimmy's Hot Spot and talk in the third person like he does.