An good friend of mine sent me a note with a link to Pivot. Its a new service that is born out of the joint venture between Sprint and Cox, Comcast, Time Warner and Bright House Networks. Pivot basically "plugs" the pipe of the cable provider into your wireless phone and brings you streaming content and data. Specifically, Pivot offers the following:
- Mobile TV
- Mobile Email and Web
- Land-line & Wireless Voice Integration
- Integrated Billing (home cable + pivot)
This is somewhat a twist on Slingbox, which is a device that allows you to watch your TV on any PC, Mac or wireless handset. I like the idea, but I did have somewhat of a "so what" response. I think this is because they were telling me I can have my cable TV on my phone and not really telling what I care about - which are the 5 channels I watch on my phone that I can't live without. It also really does not apply to me because I am a Direct TV consumer - which I believe poses a whole other problem for this concept.
My only other concern is that I have not heard of Pivot. For all I know they are still in stealth mode (or rolling out to specific markets only). But, I am pretty on top of what is going on out there in the world of wireless technology, and I have not really heard about this yet. I believe the clock is ticking on Sprint and many of their "long" plays such as this cable joint venture, as well as things like WiMax. I truly hope they put things in gear and begin to reap some profit from the very costly investments.
On the positive side, the site was slick and did not feel like Sprint at all. That, I believe, is a good thing. For Pivot to succeed, it has to live on its own - just like Boost.